An immersion in the world of Lynk & Co to discover new forms of mobility

As part of an event campaign organised by the Synerg-in agency, the Lynk & Co brand offered the public an immersive experience centred on its innovative vision of mobility.

For several days, the brand’s teams set up shop at the Marché du Lez to showcase their car models and, above all, their unique approach to car usage. The aim of this activation was to create an opportunity for direct interaction with visitors and to introduce them to more flexible solutions tailored to new consumption patterns.

Participants were thus able to get behind the wheel to test drive the Lynk & Co vehicles and familiarise themselves with the various options offered by the brand. Beyond simply purchasing a vehicle, the brand promotes an ecosystem of services including rental and car-sharing, offering greater freedom in how a car is used.

This event allowed Lynk & Co to showcase its innovative DNA whilst bringing its concept to life for the public. Through demonstrations, test drives and discussions with the teams, this activation gave the public the opportunity to experience first-hand a new, more collaborative and flexible approach to mobility.