Poterie Market: An Event Concept Created by Synerg-In in Montpellier 

With Poterie Market, Synerg-In confirms its expertise in creating and developing cultural events. Designed, structured, and deployed by the agency, this event has established itself over three editions as an unmissable fixture in the Montpellier cultural landscape. 

From Strategy to Concept: Complete Event Engineering 

Poterie Market was born from a global strategic vision: 

• Identifying a theme consistent with the venue’s DNA. 

• Creating a differentiating and sustainable concept. 

• Structuring a professional and rigorous framework. 

• Integrating it into a recurring program. 

Inspired by the pottery heritage of Saint-Jean-de-Fos, the concept promotes ceramic craftsmanship through a contemporary lens. 

Mastered Event Management 

Synerg-In manages the overall design and leadership: 

• Strategic positioning and brand development. 

• Logistical and operational coordination. 

• Application management and selection committee oversight. 

• Professional standards compliance (in partnership with the National Collective of Ceramicists). 

• Scenography and integration within the Marché du Lez. 

A Lever for Regional Development 

Beyond its public success, Poterie Market is a tool for territorial valorization, strengthening Montpellier’s image as a hub for creativity and artisanal excellence.