From 5 to 7 May 2023, Synerg-In Agency assisted the Aveyron Departmental Agency for Attractiveness and Tourism (ADAT) in organising a unique event at the Marché du Lez in Montpellier, with Aveyron as the guest of honour. The aim of the weekend was to showcase the expertise of the Aveyron region, promote it as a tourist destination and create a direct meeting between stakeholders in the department and the Montpellier public.

To achieve this, Synerg-In set up a special area in the car park: a veritable Aveyron village, bringing together 14 iconic companies in the heart of Montpellier to showcase their products and share their expertise. Leather goods, cutlery, natural cosmetics, designer furniture, woollen clothing and accessories, wooden staircases and even gourmet specialities: visitors were able to discover the richness and diversity of Aveyron’s products.

Several tourist offices – Rodez Agglomération, Pays Ségali, Larzac Vallées, Millau Grands Causses and Pays du Roquefort – were also present to promote Aveyron as a destination and talk to the public about its natural, cultural and gastronomic heritage. 

To bring this village to life throughout the weekend, a varied programme of events was offered: cooking demonstrations on the Food Tour stage with a chef, meetings with tourism providers, competitions, and a concert by the band La Déryves on Saturday evening. Specific time was also set aside for discussions and personalised meetings focusing on the appeal of the region and the Aveyron lifestyle.

An event format that enables local authorities and regional brands to boost their visibility, promote their expertise and reach new audiences.