Creation of a multilingual (FR/EN) showcase website for Brion Beloff, a headhunting firm founded by Marina Baillon, featuring a YouTube playlist manager and a minimalist podcast player.

THE CONTEXT: A HEADHUNTING FIRM THAT NEEDED A DIGITAL PRESENCE TO MATCH ITS AMBITIONS

Marina Baillon brings a remarkable and distinctive background to the world of recruitment: a former M&A auditor at PwC, she then spent 9 years as a headhunter in a British firm specialising in Finance and IT functions, before founding and leading Smartside, a consulting firm specialising in organisational storytelling.

Building on this expertise, she created Brion Beloff, a premium headhunting firm dedicated to recruitment, designed to ensure that every hire contributes to the reputation and attractiveness of the companies it serves.

To bring this vision to life, Marina needed a website that could:

• Embody a premium positioning in a highly competitive executive recruitment market.
• Reach an international audience in both French and English.
• Centralise editorial content (podcasts) to reinforce her expertise and credibility.
• Generate enquiries from HR directors and company executives.

OUR APPROACH: A TAILOR-MADE CREATION COMBINING ELEGANCE AND FUNCTIONALITY

1. A DESIGN THAT REFLECTS A PREMIUM POSITIONING

We designed a visual identity and site architecture built to inspire confidence from the very first seconds:

• A clean and confident design: Refined typography, a controlled colour palette, and an airy layout for a high-end result consistent with the executive recruitment market.
• Intuitive navigation: A clear structure giving quick access to services, editorial content, and contact information.
• Fully responsive: Optimised experience across desktop, tablet, and mobile.

2. A FR / EN MULTILINGUAL WEBSITE

To support Brion Beloff’s international reach, we integrated native multilingual management:

• Seamless switching between French and English across all pages of the site.
• Adapted content for each language to effectively address both French-speaking and English-speaking audiences.
• Bilingual SEO: Technical structure optimised for natural search ranking in both languages.

3. A CUSTOM PODCAST INTEGRATION

Showcasing Marina Baillon’s editorial content was a central challenge of the project. We developed two key features:

• A YouTube playlist manager: An administration interface allowing Marina to manage, organise, and update her podcast episodes directly from her back office, with no technical assistance required.
• A minimalist audio player pinned at the bottom of the site: A discreet and persistent player, inspired by major streaming platforms, allowing visitors to listen to podcasts while browsing the site without any interruption.

These two features transform the website into a genuine content platform, going far beyond a simple showcase site.

4. A CONTENT ARCHITECTURE DESIGNED TO CONVINCE AND CONVERT

• A high-impact homepage: Immediate highlight of Brion Beloff’s value proposition and Marina Baillon’s background.
• Detailed service pages: Clear presentation of the recruitment approach to support decision-making by HR directors and executives.
• A central podcast section: Episodes showcased with the integrated player to maximise engagement and time spent on the site.

THE RESULTS: A WEBSITE THAT POSITIONS, ENGAGES AND CONVERTS

• A professional digital presence built from scratch, in line with Brion Beloff’s premium positioning.
• International reach through native FR/EN multilingual management.
• A seamless content experience thanks to the persistent podcast player, encouraging visitors to spend more time on the site.
• Full autonomy over podcast management through the integrated YouTube playlist manager.
• A tool for credibility and attractiveness to support the firm’s business development in France and internationally.