La CleF — Branding & 360° Communication for a Social Real Estate Cooperative

Project Overview

La CleF is a social real estate cooperative dedicated to revitalising local territories through innovative and inclusive property initiatives.
To support its development and visibility, Synerg-In was commissioned to design a complete brand identity and communication ecosystem, capable of translating the cooperative’s mission while engaging a wide range of stakeholders.

The objective was to create a brand that feels accessible, credible and community-driven, while standing apart from traditional real estate communication.

Branding & Visual Identity

The branding for La CleF was designed to reflect the cooperative’s values of collaboration, accessibility and territorial commitment.

The visual identity combines:

• a symbolic logo representing access, cooperation and stability

• a warm and solar colour palette inspired by Mediterranean landscapes

• a balanced typographic system mixing a neo-retro headline typeface with a highly readable body font

This identity ensures clarity, warmth and professionalism, while remaining adaptable across all communication formats.

UX/UI & Digital Experience

The brand was extended into a UX/UI-driven digital environment, through the creation of a coherent design system designed to simplify the understanding of La CleF’s cooperative model.

The digital approach focuses on:

• intuitive user journeys

• accessible information architecture

• harmonised visual components

The goal: make a complex real estate model easy to understand and engage with.

Social Media Strategy & Community Building

To strengthen La CleF’s online presence, a social media strategy was implemented, including:

• creation of Instagram and LinkedIn accounts

• definition of a content strategy aligned with the brand positioning

• implementation of community management

This strategy helps build visibility, credibility and a growing engaged community around the cooperative’s initiatives.

Print Communication & Field Visibility

Beyond digital communication, several print materials were designed to support La CleF’s presence during events and on-site initiatives:

• large-format banner (4m × 3m)

• professional business cards

• flyers

• roll-up banner

These tools reinforce brand recognition and local credibility.

Video Production

A presentation video was also produced as part of a project conducted with Caisse d’Épargne, supporting La CleF’s participation in an innovation award.

The video highlights the social impact, values and professionalism of the cooperative and serves as a powerful communication asset for both social media and official presentations.

Impact

Through this collaboration, La CleF now benefits from a clear, coherent and recognisable brand ecosystem, supporting its mission to develop alternative and socially responsible real estate models.

The project demonstrates how branding and strategic communication can become powerful tools to structure, explain and amplify impact-driven initiatives.