THE CONTEXT: A CRAFT BUSINESS WITHOUT DIGITAL PRESENCE

FG Création is a company specializing in plumbing, heating, and bathroom renovation, based in the West Lyon area. Certified RGE (Recognized Environmental Guarantor) and partnering with premium brands like Viessmann and Hargassner, the company had recognized expertise but no website to showcase it.

Without an online presence, FG Création was missing a major opportunity:

• Reduced visibility: Potential customers couldn’t find the company through Google searches.
• Lack of credibility: It was impossible to highlight certifications, completed projects, or customer testimonials.
• Difficulty generating leads: No contact form, no clickable phone number, no simple way for prospects to request a quote.

The objective was clear: create a high-performance showcase website to present the company, attract local customers, and facilitate contact.

OUR APPROACH: A CUSTOM WEBSITE FOR A CRAFT BUSINESS

1. A CLEAN AND PROFESSIONAL DESIGN TO SHOWCASE EXPERTISE

We designed a website that reflects the seriousness and know-how of FG Création:

• A refined visual identity: A sober color palette (navy blue and anthracite gray) to inspire trust, combined with high-quality photos of completed projects.
• Intuitive navigation: Clear sections for each service (plumbing, heating, renovation), with emphasis on RGE certifications and partnerships.
• Optimized user experience:
  • A contact form visible from the homepage, with a prominent “Free Quote” button.
  • A before/after project gallery to concretely illustrate the company’s know-how.
  • A clickable phone number to facilitate contact from mobile devices.

2. A LOCAL SEO STRATEGY TO TARGET CUSTOMERS IN THE WEST LYON AREA

To attract qualified prospects, we worked on three axes:

a. Technical Optimization

• Loading speed: Use of WebP format for images, activation of lazy loading, and minification of CSS/JS files.
• Tags and structure: Optimization of title tags, meta descriptions, and alt text for images, with a clear H1/H2/H3 structure.
• Schema markup: Addition of LocalBusiness markup to improve visibility in Google’s local search results.

b. Expert and Engaging Content

• Detailed service pages: Each service (plumbing, heating, renovation) has its own page, with technical information and examples of completed projects, all written by our SEO expert.
• Blog: Creation of a blog with educational articles, such as “How to Choose Your Heat Pump?” or “Financial Aid for Renovation in 2024”. These contents are written by our SEO expert, ensuring fully optimized content while targeting high-potential long-tail keywords.
• Social proof: Integration of a space for customer reviews and project photos to strengthen the company’s credibility.