Purpose-driven event & immersive activation at Marché du Lez – Montpellier

On March 15 and 16, 2025, Synerg In imagined and orchestrated Women’s Days at Marché du Lez, an event dedicated to International Women’s Rights Day, bringing together entrepreneurship, inspiration and well-being in a hybrid and inclusive format.

For two days, Maison du Lez (230 sqm fully scenographed) was transformed into a vibrant space highlighting female talent and meaningful exchanges. The objective was to create a living ecosystem fostering connections between women entrepreneurs, creators, associations, committed companies and the general public.

Our mission: strategy, production & global experience

Synerg In managed the event from start to finish:

• Strategic concept and editorial positioning

• Artistic direction and immersive scenography

• Coordination of exhibitors and speakers

• Workshop and conference programming

• Digital communication and venue activation

• Logistics management and operational production

A structured and impactful program

Women’s Days featured:

• Interactive workshops (coaching, well-being, work–life balance)

• Curated sales exhibition of female creators (fashion, crafts, accessories, lifestyle)

• Photo exhibition paying tribute to inspiring women

• DJ set at Halles du Lez to extend the experience

Territorial impact & collective momentum

Beyond celebration, the event strengthened the visibility of local and regional female-led initiatives. It generated collaboration opportunities, increased foot traffic at Marché du Lez and reinforced its positioning as a committed and culturally active third place in Montpellier.

Women’s Days illustrates Synerg In’s ability to design high-impact event formats combining content, immersive experience and territorial activation.

Every event is a flower in bloom.With Women’s Days, we created a temporary hive where ideas, talents and commitments came together to generate lasting collective value.