Nike Vomero 18 product launch – Immersive experience at the Marché du Lez, Montpellier

On 13 May 2025, Synerg-In, in partnership with IS Agence, organised an exclusive stage of the Nike roadshow at the Marché du Lez in Montpellier for the launch of the Nike Vomero 18, a shoe designed to combine comfort and performance for runners.

This event was designed as an immersive, athletic experience, allowing participants to discover the product in a dynamic and engaging setting. Around fifty pre-registered guests were welcomed with official T-shirts and guided along a running route along the banks of the Lez, punctuated with interactive challenges to test the shoes in real-life conditions.

The organisation combined a personalised welcome, sports activities and moments of conviviality, offering participants a complete experiential event that combined product discovery, interaction and engagement. The evening concluded with a moment of sharing over snacks, reinforcing the community spirit and social dimension of the activation.

This collaboration between Synerg-In and IS Agence illustrates the ability to design and deliver high-impact product launch events, where customer experience, co-branding and brand promotion combine to create memorable moments.